I read articles all the time written by Real Estate agents who are trying to convince themselves that we are in a good business to be in, and that it is necessary to use an agent for every transaction. In Toronto, put up a sign and your property will be sold by the...read more
Selling your house online is a big thing right now. Media for your house on the market is very important. There are many platforms now to have a presentation of a house for sale. The staple of course is pictures and I don’t think anything will ever replace that. The next thing that came out was 360 virtual tours of pictures stitched together. Almost every agent had that. At some point between video and 360 pictures, came pictures that zoom or move in a bit and agents and provider companies started calling that a virtual tour.
Some of the newer technologies are 3d tours and fully integrated virtual reality which is coming out soon.
The reason that agents tend to go for moving pictures is the price. Its easy, take a picture and put it in an editing software and use a plug in to make it move a bit to simulate video. Its not video. Video is costly for a reason. It takes time to create, edit and some knowledge is needed.
One thing that you should be asking your agent is, other than pictures, what type of media are you using to showcase my property. In my opinion, Videos are better than pictures because if done properly it can help sell your house like a movie trailer. The one drawback is, that it is costly and most agents will not do it.
“Done Properly” is a very important thing to discuss. A lot of agents are discount agents, and cannot afford to do a proper video and in some cases will try to cut corners and not get the proper production, if that’s the case I suggest sticking with just pictures. If its not done properly, it could actually make your house look a lot worse. Its like a bad movie of your house. One thing you must understand, Moving Pictures is not video or a virtual tour. Its moving pictures animated.
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