Have you ever thought about something, then saw an advertisement, and caught yourself changing the way you think about something and then going after it to buy it.

I’ll give you an example, we used to think of Japanese cars as a cheap imports. American cars were the thing growing up. Now, what do you think of Acura, Lexus, or Honda? The advertising and branding of the last 20 years has changed the way we think about these brands.

The same concept goes for houses, but on a different scale. You see a house, and you might like it among 5 that are out there, but there is always that one that you definitely want to see, and hopefully live in. There are reasons why the top agents always get top dollar for their listings. The know how to prepare a house to sell, and they know how to market and advertise the property properly.

Let’s face it, anybody can throw a for sale sign on the lawn and sell it in this market, but the key is to generate a lot of interest, to get people fighting for the house and then paying for it. That comes with awareness, and showcasing that house to the best of the houses ability.

Preparing the house for pictures, and video is key. Making sure that there is no clutter, and that the property is staged is what needs to be done first.

Capturing the house is the next thing, which means, proper pictures and a video tour. Showcasing the best parts online today is the new window shopping. Having somebody explain a few things in the video is also a good idea.

Then Marketing to the right people, the right agents is important to getting to the people that are going to come in to the house and pay top dollar for it.

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