I read articles all the time written by Real Estate agents who are trying to convince themselves that we are in a good business to be in, and that it is necessary to use an agent for every transaction.

In Toronto, put up a sign and your property will be sold by the end of the day. Post you are selling your house on facebook and thousands will take notice, and you’ll get your house sold.

couple lookingRealtors Jobs change each day. It went from a job where mls listings were faxed every morning to being a super high tech savvy digital marketing social media guru.

The truth is, there are so many facets of the job that are unaccounted for, that is the reason why a simple app, or faceless website cannot replace the brain beside inside the agent.

Agents always have this fear that if the mls system, or comparable information goes public, then our jobs would be meaningless. That may be the case for some agents, but for great agents who are out there, this doesn’t mean anything to them. For those agents, its not just one thing that makes them great, its a number of things all together.

keys to coupleThere are many for sale by owner websites out there, and many lawyers closing the transactions for clients without agents. Bad agents are out there, and bad companies are trying to get whatever business they can from this crazy market. When there is huge money to be made, there will be scavengers and people trying to capitalize.

A company years ago had a video of all of the things they provide for their agents. It was a five minute video depicting the life of an agent, who works for their clients 24 hours a day, and listed all of the craziness from doing 10 offers and losing, to dealing with lawyers, banks, and clients. These guys had that video down and accurate to what our job entails. (I wish I could remember the company)

Technology will come and go wherever there is money to be made, there are too many variables in Real Estate to try and make it an amazon, Uber or Expedia.

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