For some reason I’ve noticed that sellers do not want to put for sale signs on their property. I get that it is a hassle telling your neighbours that you are moving, or maybe a little embarrassing to explain that you are leaving for such and such reason, but it is the gateway to selling your house.
As I’ve stated in another article, “Not All Agents are equal.” The same goes for Real Estate signs. Some signs are actually a deterrent to selling your house.
I’ll explain why, people think that you need to get the flashiest agent in the neighbourhood with the most expensive sign. In some neighbourhoods, the agent you’re using says a lot about you and your image. What are the neighbours going to say if you use a discount agent, or if you have an agent that has a cheap looking sign?
I believe this type of thinking is an error. Rather than worry about the agent, worry about what the sign looks like and what technology is being used to harness that.
Here are some things to look for when speaking to an agent with regards to their sign and tech.
You want the sign to mirror your house. You want it to look prestigious, not cheesy, crappy picture of the agent. If it looks terrible and fussy, tell them to get a new sign for your house or hit the road. They are not that expensive and you will be doing them a favour. Make sure the riders match the main sign, not different sizes or off colours.
2. Reflective portions:
Make sure there is something reflective on the sign. Yeah it is a bit pricey but if you are paying your agent right, they will get a rider with a reflective material on it. This is important because a lot of exposure is lost after the sun goes down, if not most of it. You are wasting valuable time by not having the sign displayable at night.
3. Domain Name:
Custom domains are not new, but make sure your agent has a custom domain for your house that goes directly to a custom website for your house. Not a general one, a custom one! Gone are the days when agents have one domain for their whole site. You don’t care about their other listings, you care about yours and people driving by, going directly to your house site and getting information.
4. QR Code:
While this is not something that has really caught on in the main world, it is still valid to have a quick bar code for people with mobile who are lazy to type in the domain name. I usually put it right next to the custom domain rider. Why not add that accessibility?
While this is pretty new, some sign companies have the ability to have an nfc chip put in the rider, so people with NFC phones can just tap and grab info.
Having a sign on your property can be a bit of a hassle but in my experience it drives so much more traffic to the house and to your open house. If you do get a sign make sure it has the stuff mentioned above built into it.
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