When was the last time you walked into a store and bought something without checking it out online first?Especially big ticket purchases.
Before Hiring an agent you should ask a few questions on his or her online strategy to sell your house. You should also do a quick google search to see if they have any online presence at all. Saying you have buyers is the oldest trick in the book to get listings and in most cases is a trick just to get your house in their book of listings. Do some homework. Here are a few things to check out to see if your agent has a presence on social media platforms.
This is the end all and be all of social media right now. A personal page with Real Estate agents and people in the area is a must.
A business page is also a must. Search both the personal page and business page and look to see what type of posts the agent is posting. If its all cats and dogs, you might have a problem. You want to see Real Estate postings, listings, videos, pictures and articles and blog posts.
Still the next most popular platform than Facebook, this is limited to characters but it is just enough to get your property out there. Twitter has improved in the past couple of years to include pictures and videos directly. You want to make sure your agent uses the correct hash tag to accompany your post. Using a hash tag service such as hashtagifyme is a service that you type in the subject or word and it tells you the most popular searches, that you should hash tag. This is crucial for optimizing your tweets and your agents.
This has become a popular platform and well it is usually for interesting things such as wedding etc, your agent can also use this to post your pictures of your house. Pinterest should also be used as a pro account from your agent, it is better optimized for likes and attention that way.
While originally a spot to look for a job and posting job applications and resumes, this has become a lot more recently. They have started a section of articles and post now which are posted natively on linkedin. This post section gets more attention and priority than just simple links as before. That is why you cannot just use a service to post links for all the services, it won’t post natively to linkedin.
While this seems like its dying fast, it doesn’t hurt to use it because lets face it, google the king of searches and posting here will get your ranking higher.
Posting a video and video tour of your property is a way to get your house attention online more than anything. Videos for a long time trump articles, pictures and links. It gets more attention plain and simple. Do a great video and people will see it.
Here are some more keys to great social media.
Watch to see if the agent is simply posting the same thing as the other platforms. This is counter productive, because each platform is different and requires different attention.
You also want to look for interaction with those posts. Is the agent doing their own posts or do they have a service doing them? This is important, because chances are, there are the same posts that other agents are posting and its just a cookie cutter farm then.
One thing to remember when you finally find an agent and they have a proper social marketing strategy is that you should piggy back on their posts, share what they post and get your followers to interact as well. I know its the agents job to sell your house but you never know who may be searching for a house in your own sphere.
Also ask if any marketing dollars are going into promoting on social media, like Facebook boosts and google ad words.
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