I read articles all the time written by Real Estate agents who are trying to convince themselves that we are in a good business to be in, and that it is necessary to use an agent for every transaction.

In Toronto, put up a sign and your property will be sold by the end of the day. Post you are selling your house on facebook and thousands will take notice, and you’ll get your house sold.

couple lookingRealtors Jobs change each day. It went from a job where mls listings were faxed every morning to being a super high tech savvy digital marketing social media guru.

The truth is, there are so many facets of the job that are unaccounted for, that is the reason why a simple app, or faceless website cannot replace the brain beside inside the agent.

Agents always have this fear that if the mls system, or comparable information goes public, then our jobs would be meaningless. That may be the case for some agents, but for great agents who are out there, this doesn’t mean anything to them. For those agents, its not just one thing that makes them great, its a number of things all together.

keys to coupleThere are many for sale by owner websites out there, and many lawyers closing the transactions for clients without agents. Bad agents are out there, and bad companies are trying to get whatever business they can from this crazy market. When there is huge money to be made, there will be scavengers and people trying to capitalize.

A company years ago had a video of all of the things they provide for their agents. It was a five minute video depicting the life of an agent, who works for their clients 24 hours a day, and listed all of the craziness from doing 10 offers and losing, to dealing with lawyers, banks, and clients. These guys had that video down and accurate to what our job entails. (I wish I could remember the company)

Technology will come and go wherever there is money to be made, there are too many variables in Real Estate to try and make it an amazon, Uber or Expedia.


Virtual Staging

There has been a lot of advances in technology this year, and one of the areas is virtual staging. It has come down so much that some agents are looking at this as viable alternative to staging, rather than have the place look empty on photos and videos. In my...

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Price Drop 30% put into Perspective

The prices of sales in the GTA have come down 30% from last year. Let's put this stat into perspective. The prices from January to April sky rocketed and then came down after that. Of course they are going to be a lot lower since the prices jumped so much. The media...

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Are You Ready For Your Information To Go Public?

I read the articles, I read the comments, people want information. They want it all. That is the new way of doing business. They want all of the information that real estate agents have access to, and they want it for free, and they want it now. People think they have...

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The purchase price of your home is only one of the costs you'll encounter. Here are other possible costs you need to consider:   Mortgage loan insurance: If you are putting less than 20 per cent of the house value down, you're going to need mortgage loan...

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Over Rated Home Features

When I do an open house or put a house up for sale, I always get a few questions about features that I always say, why do you want that. Here they are: 1. Central Vacuum: Why do you want to lug around a snake and try to clean the house? Its simple, its called Dyson....

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Transit Solutions Would Help Lower GTA Prices

One thing that can truly help lower GTA prices are some major transit solutions. It is apparent that the GTA market and all of the surrounding areas have gone buck wild in the past few years, and especially in the last few months. So many sales records have been...

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Why You Should be Underpricing Your House For Sale?

Its all about quantity and impression.When people are buying a house, they get into some-what of a HEAT! Underpricing Your House drives that heath up. I would call it a hunter gatherer mind set. Buyers are constantly on the hunt, and one thing that I've noticed is...

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Would You Go Into a Court Without a Lawyer?

Buying a house and using the listing agent is like going into court without a lawyer to represent you. Each and every time I have a listing, I have somebody calling me asking me "what's the price if I don't have an agent and buys directly though me?" I always want to...

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Liberals Are Going to Tank This Market!

What is the one thing the liberals are looking for right now? Votes and money. The way that they will try to get both is to try and capitalize on this hot real estate market.    The middle & lower class does not like the fact that they cannot afford any real...

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Tesla’s Solar Roof Powered Shingles

Solar roof panels are the ugliest feature to attach to your house. I tried to sell a house once with solar panels and nobody wanted to even think about it. The panels were bulky and ugly, and the technology to save the power to batteries was messy and confusing. ...

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